Visual identity and illustration design created for the CANIRAC culinary convention in Playa del Carmen, Quintana Roo. The proposal blends tropical elements, and editorial design language to create a dynamic piece that celebrates the region’s culinary richness. Through detailed illustration, expressive typography, and a visual style inspired by the energy of the Mexican Caribbean, the design connects tradition, tourism, and gastronomy into a memorable visual experience.

Visual identity and illustration design created for the CANIRAC culinary convention in Playa del Carmen, Quintana Roo. The proposal blends tropical elements, and editorial design language to create a dynamic piece that celebrates the region’s culinary richness. Through detailed illustration, expressive typography, and a visual style inspired by the energy of the Mexican Caribbean, the design connects tradition, tourism, and gastronomy into a memorable visual experience.